Kontra explores a particularly egregious style of “content marketing”-style advertising on CNN’s website in his post “You Might Also Like”. He concludes:

Will these advertorial deceptions and misdirections move from the ad wells around the periphery of the page into the news delivery itself? Will there be product placements within news sentences? What follows that? Is the “mainstream media” management about to capitulate on long-held principles because it’s unable or unwilling to pursue any other strategy but the race to the bottom of the advertising barrel? Is there anything more precious than credibility to a news organization? If not, why is Time Inc. poisoning its own well so nonchalantly?

Contrast CNN’s approach with The Information, an online-only publication that just launched with a price tag of $400/year. Most people believe it won’t work, but I think Hunter Walk makes a good point in $400 for The Information Is About What’s Missing, Not What’s There:

For me the value in The Information is not solely in what they’re providing but what they’re leaving out. The ~two articles a day are both interesting. Because they’re not playing a page views game, they don’t need to overload me with 25+ posts every 24 hrs. The site is spartan because they don’t need to worry about IAB units. A small number of writers building their beats give me the chance to see each journalist’s style distinctly, not settle into some random byline slot machine of varying quality.

It’s sad that we have to pay not just to have a distraction-free reading environment, but also to reduce the amount of information we get to something more manageable (and focused on quality over quantity). But that appears to be the new world of publishing.