Ben Thompson’s stratēchery has become one of my favorite sites. His insight into the tech world gives me a new perspective with every post. Recently he discussed what makes the Facebook app so compelling in Mobile Makes Facebook Just an App; That’s Great News:

Brand advertising on Facebook’s app shares the screen with no one. Thanks to the constraints of mobile, Facebook may be cracking the display and brand advertising nut that has frustrated online advertisers for years. […]

[Facebook] is the most indispensable tech product in most people’s lives, and every time one of those billion people use the mobile app, they see an advertisement that completely owns their device’s screen, if only for a moment.

“Ads in users’ faces” is certainly a great sell to advertisers, but I do wonder how far they can push it before people feel like their entire feed is taken over by advertising, and there’s just not enough content from their friends any more.