Olga Khazan covers a new UNICEF ad campaign in UNICEF Tells Slacktivists: Give Money, Not Facebook Likes:

But one thing clicking “like” doesn’t do is, say, get malaria nets to African villages or boost funding for charity groups. And now that Facebook is nearly 9 years old and Twitter is 7, we’re seeing the inevitable backlash against social-media “slacktivism.”

The print component of the campaign is shown below. It’s a bold, welcome move from UNICEF.