Anthony Wing Kosner wrote a very interesting analysis of Horace Dediu’s Android engagement paradox numbers, which show that although Android market share is surging, its share of mobile browsing is lagging way behind iOS. The Android vs iOS Engagement Paradox is full of insights like this:

In the U.S. and many other countries, inexpensive Android devices are the replacement for the feature phones most consumers have been using. A feature phone user carries their minimal expectations with them to their new device. It turns out that just giving someone a smartphone doesn’t make them a smartphone user. They need habits of use that take advantage of the new functionality they now possess. iOS users, in contrast, are much more interested from the get-go in what their device can do, though few of us really tap anything near the full computing capacity of what we carry in our pockets.

Read The Android vs iOS Engagement Paradox on Forbes.