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Honesty and the rise of the flat design era

The Flat Design Era by Allan Grinshtein for the LayerVault Blog made the rounds a week or so ago, but I haven’t had a chance to read it until now. It’s a really good discussion about what they call “honest design”:

Designing honestly means recognizing that things you can do with screens and input devices can’t be done with physical objects — more importantly that we shouldn’t try copying them. It takes too much for granted. Can you imagine your pristine iPhone built into the body of an antique telephone handset? Is that beautiful design? […]

It is laziness to not continue to refine. Remove the unnecessary embellishments and keep stripping until you’ve almost gone too far. We believe that elegant interfaces are ones that have the most impact with the fewest elements.