Jason Calacanis believes The Age of Excellence is here, and I agree:

You see, in the old days, it was about distribution, location, marketing spend, celebrity endorsement, traffic buying or the black art of search engine optimization.

Today it’s about getting a positive net-promoter score and making your five-star histogram look like a gun: a lot of five-star reviews coupled with some four-star reviews make the barrel. A dramatic drop-off to three stars, followed by slightly fewer two- and one-star reviews, makes the handle of your gun.

No amount of marketing or gamesmanship is going to flip the upside-down gun over. If your product sucks, it’s over. Transparency is a bitch.

(link via @jonaspersson)