Sam Grobart is not a UI designer — he’s a technology blogger for the New York Times. And in Good Features Demand Good Design he succinctly articulates one of the most difficult aspects of our jobs, and one of the cornerstones of Information Architecture:

But all the features in the world don’t mean a thing if you can’t present them in a welcoming, intuitive way. Take a look at that Smart TV interface: there are 26 places you can go, and that’s before you scroll to another page. The tangled mess of cables behind my TV may have disappeared, but ther’s a new source of confusion right on my screen. [“¦]

I’m no user-interface expert, but it would seem to me that you want to present viewers with a few, limited supercategories “” not everything all at once.

The day of the Information Architect might be over, but Information Architecture is alive and well.