It is tough looking back at life and wondering if you had created anything of lasting importance. The creative person’s ransom is that you usually have to sacrifice something to achieve that feeling. It is tough and not every design that we go through will even come close to being that one of lasting importance. However, I think it is vital that we continue to look for those opportunities no matter if there is a dollar sign attached to them or not. No matter if the people on the awards sites will notice. No matter if our peers praise us or not. All of those things are great, but that isn’t what you are searching for deep down. That isn’t what is going to make you smile 10 years down the road.
28 April 2012