Elezea by Rian van der Merwe - RSS Feed https://elezea.com/2023/04/12-metrics-to-track-for-b2b-saas-companies/ A personal blog about product, technology, and interesting things that are worth sharing. Thu, 02 Apr 2026 17:43:52 +0000 hourly 1 https://wordpress.org/?v=6.9.4 12 metrics to track for B2B SaaS companies https://elezea.com/2023/04/12-metrics-to-track-for-b2b-saas-companies/ Sat, 08 Apr 2023 16:32:48 +0000 Rian van der Merwe https://elezea.com/?p=8064 Elena Verna has a great summary of leading metrics for B2B SaaS companies, including some really useful benchmarks. Also a good reminder that revenue is a lagging metric:

Many leaders obsess over revenue. And rightfully so, because revenue is the outcome of any business. But revenue is a lousy metric to goal the team against because it assesses past performance instead of predicting the future.

If you want to dig a little deeper on the best metrics to choose for SaaS companies, here are a few more resources:



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