It’s long-term if it’s short-term. That’s two principles for the price of one. First, realize that building to keep the business going today is long-term. That can help product teams recognize they have a long-term role to play. Second, any product plays with long-term payoff have to also include short-term revenue potential. You need both-and this year to innovate.

You might not agree with everything he says in this post, but at the very least it will get you thinking about your own team’s principles and priorities as we continue to navigate this… “complicated” year.