Elezea by Rian van der Merwe - RSS Feed https://elezea.com/2016/01/the-significance-of-gif-culture/ A personal blog about product, technology, and interesting things that are worth sharing. Thu, 02 Apr 2026 17:43:52 +0000 hourly 1 https://wordpress.org/?v=6.9.4 The significance of gif culture https://elezea.com/2016/01/the-significance-of-gif-culture/ Thu, 14 Jan 2016 15:04:53 +0000 Rian van der Merwe https://elezea.com/?p=5720 I was lucky enough to see Sha Hwang‘s brilliant closing keynote at UX Burlington 2015 about his work on Healthcare.gov. So I was excited to see that Sha just posted a recent talk he did called Digital Materiality, a short reflection on gifs and gif culture:

gifs are a dumb, limited file format, and in the end this is why they are 
important: they do not belong to anyone. because of their constraints they become a design material, to be played with, challenged, and explored.

Needless to say, there are some really good gifs in that talk…



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