Elezea by Rian van der Merwe - RSS Feed https://elezea.com/2012/12/product-story/ A personal blog about product, technology, and interesting things that are worth sharing. Thu, 02 Apr 2026 17:43:52 +0000 hourly 1 https://wordpress.org/?v=6.9.4 People care about stories, not products https://elezea.com/2012/12/product-story/ Tue, 18 Dec 2012 07:07:28 +0000 Rian van der Merwe https://elezea.com/?p=3892 Here’s an important reminder that tools don’t matter as much as we think they do. What matters is how the tools enable people to accomplish their goals. From Chana Joffe-Walt’s Why Legos Are So Expensive — And So Popular (my emphasis added):

But Lego did find a successful way to do something Mega Bloks could not copy: It bought the exclusive rights to Star Wars. If you want to build a Death Star out of plastic blocks, Lego is now your only option.

The Star Wars blocks were wildly successful. So Lego kept going — it licensed Indiana Jones, Winnie the Pooh, Toy Story and Harry Potter.

Sales of these products have been huge for Lego. More important, the experience has taught the company that what kids wanted to do with the blocks was tell stories. Lego makes or licenses the stories they want to tell.

No one cares about your product as much as you do. But they do care about their stories. And understanding that can help you make better products.



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