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        <title>Product Ownership is a role, not a job title</title>
        <link>https://elezea.com/2011/12/product-owners-and-managers/</link>
        <pubDate>Sun, 11 Dec 2011 12:46:59 +0000</pubDate>
        <dc:creator>Rian van der Merwe</dc:creator>
        <guid isPermaLink="false">https://elezea.com/?p=2101</guid>
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          <![CDATA[Marty Cagan argues that splitting the Product Manager and Product Ownership roles into two positions is a mistake: This approach has two common negative consequences.  The first is that there is no clear owner (neither person takes responsibility for the product), and the second is a common lack of respect or understanding between the two [&#8230;]]]>
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          <![CDATA[<p>Marty Cagan argues that splitting the Product Manager and Product Ownership roles into two positions is <a href="http://www.svpg.com/product-manager-vs-product-owner/">a mistake</a>:</p>
<blockquote><p>This approach has two common negative consequences.  The first is that there is no clear owner (neither person takes responsibility for the product), and the second is a common lack of respect or understanding between the two (the &#8220;product manager&#8221; doesn&#8217;t appreciate the technical complexities, and the &#8220;product owner&#8221; doesn&#8217;t appreciate the customer&#8217;s pain).</p></blockquote>
<p>I agree, and I would actually go one step further. I view Product Ownership activities (representing the voice of the customer, interacting with the development team, managing the backlog, etc.) as a subset of the overall strategic Product Management position (product planning, execution, and marketing). I&#8217;ve resisted calling my team Product Owners, and prefer to say that they are Product Managers who fulfill a Product Ownership role on Agile projects.</p>
<p>The problem is that splitting these roles into distinct job titles also splits their goals. It&#8217;s easy for one to become all about the market, and the other to become all about internal development tasks. Instead, a Product Manager should ultimately take end-to-end responsibility for the development of product solutions that meet user goals and business needs. <em>That&#8217;s</em> the job. Managing the backlog and working with developers on specifications are just part of that overall function, not a thing on its own.</p>
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